Marketplace > Buyers

Buyers of a particular product or service follow common processes and behavioral characteristics.  These common processes and characteristics result in what is known as The Customer Buying-Decision Process.

While different for each product or service, and even customer segments within a product or service category, the generic buying process consists of the following stages:

Within this customer buying process, multiple people or departments play critical roles that determine the outcome of the decision: 

• Initiator – person who first realizes the need or suggests buying a product or service
• Influencer – person whose view or advice influences the decision to buy
• Decision-maker – the person with ultimate power and/or financial authority to decide which product or service is purchased
• Buyer – the person who executes the transaction
• User – a person who actually uses the product or service

Landers LLC uses these findings from the target Buyer’s purchasing environment to align the Seller’s Marketing And Sales Environment >>>