Marketplace > Sellers

Excluding large components of the marketing function (see Strategy) for example  purposes, the generic sales process includes:

The variations on marketing and sales processes vary as vastly as the number of differing business models.  This is due to the fact that there is not one correct way to design or run a marketing and sales operation that is appropriate under all circumstances.

Internal marketing and sales operations must be designed to align with the target customer’s buying-decision process.

To facilitate this alignment, Landers LLC has developed a systematic approach in discovering the appropriate marketing and sales activities, tools and metrics for a client’s unique environment.