Services > Search

Search is the data collection phase and is the foundation for all other phases. The Search phase consists of the following format:

• Client Objective – “What do you want to do?”
• Data Assessment – “What information do we have?”
• Defining the Questions – “What information do we need?”
• Scan the Scene – At this point, Landers LLC conducts secondary research for existing studies, sources, or literature on desired topics
• Primary Research – Once the secondary sources are tapped, we can then identify the last remaining questions:
  
  
  • Qualitative
  • Quantitative

  and develop the primary research tools to obtain the answers:

  • One-on-one interviews
  • Surveys
    - Mail
    - Phone
    - Mall-intercepts
    - Internet (including email)
  • Focus Groups
  • Experimental