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All businesses, regardless of size or industry focus, have the following organizational functions, or departments, in varying degrees:

  • Finance
  • Operations
  • Marketing
  • Human Resources
  • Technology
Structure is the phase that integrates the market research results into day-to-day operations. This is done through the creation of actual activities and tools required to physically implement each department’s strategy.

Activities include:
  • Campaigns
  • Policies
  • Processes
  • Procedures
Tools include:
  • Forms
  • Software applications
  • Collateral
  • Equipment
It is the day-to-day use of Activities & Tools that provide the Structure for physically implementing Strategy. The next step is measuring the progress each step of the way.

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