Services > Structure

All businesses, regardless of size or industry focus, have the following organizational functions, or departments, in varying degrees:

• Finance
• Operations
• Marketing
• Human Resources
• Technology

Structure is the phase that integrates the market research results into day-to-day operations. This is done through the creation of actual activities and tools required to physically implement each department’s strategy.

Activities include:

• Campaigns
• Policies
• Processes
• Procedures

Tools include:

• Forms
• Software applications
• Collateral
• Equipment

It is the day-to-day use of Activities & Tools that provide the Structure for physically implementing Strategy. The next step is measuring the progress each step of the way.